Page Analytics & Conversion Tracking
See exactly how your booking pages perform — who visits, where they come from, and how many convert into actual bookings.
Overview
LinkTime automatically tracks views on your public booking pages (linktime.io/yourname and linktime.io/yourname/event-slug). Page Analytics turns this raw data into actionable insights:
- •How many people view your booking pages (total views & unique visitors)
- •What percentage of visitors actually book a meeting (conversion rate)
- •Where visitors come from (Google, LinkedIn, Twitter, direct, etc.)
- •Which events convert best — per-event funnel showing views vs. bookings
- •How metrics change over time — percent-change comparisons with the previous period
Available on all plans. Page Analytics works for everyone — Free, Pro, and Business. Higher plans unlock longer analytics windows (see Date Presets & Plan Limits).
Accessing Page Analytics
Page Analytics lives on the same Analytics dashboard you already use for booking stats:
- 1Go to your Analytics Dashboard
- 2Click the Page Views tab (next to the Bookings tab)
- 3Choose a date preset (7 days, 30 days, 90 days, or 1 year)
The dashboard loads your stats, trend chart, conversion data, and referrer sources in parallel for fast rendering.
Understanding Your Stats
The top of the Page Views tab shows four stat cards. Each includes a percent-change comparison with the previous period (e.g., last 30 days vs. the 30 days before that):
Page Views
Total number of times your booking pages were loaded. This counts every visit, including repeat visitors.
Unique Visitors
Number of distinct sessions that viewed your pages. If the same person visits three times, they count as 1 unique visitor but 3 page views.
Conversion Rate
The percentage of unique visitors who completed a booking. Calculated as:(Completed Bookings / Unique Visitors) × 100
Top Referrer
The domain that sent the most visitors to your booking pages. Common referrers include google.com, linkedin.com, twitter.com, and “Direct” (typed the URL directly or used a bookmark).
Views Trend Chart
Below the stat cards, an area chart shows your daily page views and unique visitors over the selected time period. This helps you spot patterns and measure the impact of promotions or link-sharing campaigns:
- •Blue area — Total page views per day
- •Green area — Unique visitors per day
- •Hover — Shows exact numbers for any specific day
A spike in views without a corresponding spike in bookings suggests visitors are finding your page but not converting — check your event descriptions, availability, or pricing.
Per-Event Conversion Funnels
This is the most actionable section. The Event Page Performance table shows conversion data for each individual event type:
| Column | What It Shows |
|---|---|
| Event | The event type name and slug (links to the event page) |
| Views | Total page views for that specific event's booking page |
| Visitors | Unique visitors who viewed that event's page |
| Bookings | Completed bookings for that event type |
| Conv. Rate | Bookings / Unique Visitors × 100 |
Why per-event rates matter more than the overall rate: People who visit a specific event page (e.g., /yourname/30min) have clear booking intent. Their conversion rate is a more meaningful and actionable metric than the overall rate, which includes casual profile browsers.
Top Referrers
The referrers section shows where your visitors come from, sorted by volume. Each entry shows:
- ✓Referrer domain — The website that linked to your booking page
- ✓Visit count — How many times visitors came from that source
- ✓Percentage — Share of total traffic from that referrer
Common referrer values include google.com, linkedin.com, twitter.com, and Direct (no referrer — the visitor typed your URL directly or used a bookmark). Understanding your traffic sources helps you invest in the channels that drive the most bookings.
Event Performance Cards
In addition to the analytics dashboard, each event type's edit page shows a small performance summary card with the last 30 days of data:
- 1Go to Dashboard → Events
- 2Click on any event type to open its edit page
- 3The performance card appears between the header and the form, showing: Views, Visitors, Bookings, and Conversion Rate
The card only appears when there is data to show (at least 1 view or 1 booking in the last 30 days). This gives you at-a-glance performance data exactly where you're editing the event.
Date Presets & Plan Limits
The Page Views tab offers four date presets. Your plan determines the maximum analytics window:
| Preset | Free | Pro | Business |
|---|---|---|---|
| Last 7 days | ✓ | ✓ | ✓ |
| Last 30 days | ✓ | ✓ | ✓ |
| Last 90 days | Limited to 30d | ✓ | ✓ |
| Last year | Limited to 30d | Limited to 90d | ✓ |
If you select a preset longer than your plan allows, the data is automatically capped at your plan's maximum. A banner appears suggesting an upgrade for longer history.
How Tracking Works
Page Analytics uses LinkTime's existing page view tracking — there's nothing new to install or configure:
- ✓Automatic: Every visit to your public booking pages is already tracked. Analytics queries this existing data.
- ✓No cookies: Tracking uses anonymous session IDs — no cookie banners or consent dialogs needed.
- ✓No scripts: No external JavaScript tracking scripts are added to your pages.
- ✓Retroactive: Analytics works with all historical data — you'll see stats from before this feature existed.
- ✓Path-based: Analytics identifies your pages by URL path pattern matching (
/yournameand/yourname/*).
Improving Your Conversion Rate
A typical conversion rate for scheduling pages is 15-30%. If yours is lower, here are evidence-based ways to improve it:
1. Optimize Event Names
Use clear, outcome-focused names. “Free Strategy Session” converts better than “30min-call”. Visitors should immediately understand what they're booking.
2. Reduce Friction
Check your availability windows — if the next available slot is 2 weeks out, visitors leave. Open more time slots or reduce buffer times to show closer availability.
3. Add a Profile Photo
Pages with a professional profile photo have higher trust and conversion. Make sure your profile is complete in Settings.
4. Check Your Top Referrers
If most traffic comes from a specific channel, optimize your presence there. For example, if LinkedIn drives 60% of visitors, make sure your LinkedIn profile links directly to your most popular event type.
5. Compare Per-Event Rates
Use the Event Page Performance table to identify underperformers. If “Discovery Call” converts at 25% but “Follow-Up” is at 5%, the follow-up page may need a better description or different duration.
API Access
Page analytics data is available via the REST API. Authentication is required.
All Page Stats
Response Format
Single Event Stats
Single Event Response
FAQ
Do I need to install any tracking code?
No. LinkTime tracks page views automatically on your public booking pages. There's no code to add, no cookies to manage, and no third-party scripts. It works immediately.
Will I see historical data from before this feature launched?
Yes. Page Analytics queries your existing page view data retroactively. If you've been using LinkTime for months, you'll see all that historical traffic data (within your plan's analytics window).
What counts as a “unique visitor”?
A unique visitor is a distinct session. If someone visits your page three times from the same browser in the same session, that counts as 1 unique visitor and 3 page views. Different devices or browsers count as separate visitors.
Why is my conversion rate different on the dashboard vs. per-event?
The dashboard shows your overall conversion rate (all visitors to any of your pages / all bookings). The per-event rate shows conversions for a specific event type. Per-event rates are typically higher because those visitors have clear booking intent — they navigated to a specific event page, not just your profile.
Does this track embedded booking widgets?
Page views on embedded widgets are tracked separately. The Page Analytics dashboard focuses on your public booking pages at linktime.io/yourname.
What's a good conversion rate?
For scheduling pages, 15-30% is typical. Rates vary by industry, event type, and traffic source. The most meaningful comparison is your own rate over time — use the percent-change indicators to track improvement.